A new marketing campaign emphasizing the eco-friendliness of Product X is unlikely to significantly increase sales. Research consistently shows that while consumers express concern for the environment in surveys, their purchasing decisions are primarily driven by practical factors such as price, quality, and convenience. Furthermore, Product X is priced higher than its main competitors and offers no significant functional advantages.
Correct: B
The argument concludes that an eco-friendly marketing campaign for Product X won't significantly increase sales, based on general consumer behavior (prioritizing price, quality, convenience) and Product X's specific disadvantages (higher price, no functional advantages). To strengthen this argument, we need to reinforce the idea that the eco-friendly appeal will be ineffective. Choice A suggests a demographic that *might* be swayed by eco-friendliness, thus weakening the argument. Choice C provides objective validation of eco-friendliness, but doesn't explain why it won't drive sales. Choice D suggests consumers are unaware of the higher price, which might temporarily allow the eco-friendly message to be more effective *before* price becomes a factor, slightly weakening the argument. Choice B, however, directly strengthens the argument by identifying a barrier to the eco-friendly campaign's success: if the claim is not easily verifiable, consumers will be skeptical, and the message will fail to influence purchasing decisions, thus supporting the conclusion that the campaign is unlikely to increase sales.